Factori delivers advanced location intelligence through rich global datasets and powerful APIs. Collecting over 90B+ location signals daily across 229 countries, we empower businesses to unlock insights and make smarter, location-based decisions. Built on a privacy-first foundation, we transform raw data into actionable intelligence that drives growth, innovation, and new opportunities worldwide. Datasets - We offer over 10 datasets covering more than 200 million physical locations worldwide, spanning across 6,000+ categories. APIs - Access accurate, up-to-date data with built-in ingestion, deduplication, and transformation of premium sources, offering 40+ attributes to power smarter decisions and better solutions. Platform - Easily explore places data, view insights and download datasets through a simple and intuitive interface
Comprehensive global Points of Interest (POI) database providing detailed location insights across 229 countries and regions. The dataset contains over 200 million unique POIs with more than 6,000 distinct business and location categories and 50 different data points per location. Key features: Rich POI attributes including name, description, category, address, contact information, and geo-coordinates Detailed business information including ratings, reviews, price levels, and operating hours Enhanced location data with building polygons and geometry information Popular times data showing visitor patterns by day and hour Brand information and relationship data Place topics and related search insights Ideal for geofencing applications, geo-targeted advertising, marketing campaign strategy, site selection, and OOH/DOOH campaign planning. Data is regularly updated and delivered via multiple options.
200M
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High-quality mobility data aggregated from multiple location-aware mobile apps and SDKs globally. This dataset provides comprehensive insights into movement patterns with daily updates. All data is collected with explicit user consent and anonymized following privacy standards. Key features: 90 billion location records globally Daily data collection and delivery Complete device movement data, including coordinates, timestamps, and accuracy metrics Geographic data including country, state, city, and postal codes Detailed device informatio,n including carriers and user agents Advanced location encoding via geohash, hex8, and hex9 systems Perfect for consumer insight analysis, market intelligence, targeted advertising, and retail analytics applications. Data is available in daily/weekly/monthly/quarterly delivery options.
90B
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Factori Visit Data connects people's movements to over 200 million physical locations globally, powering geographical information system (GIS) tools and providing data-driven insights across multiple industries. These aggregated and anonymized data points offer valuable context for the volume and patterns of visits to locations worldwide. Key features: -POI/Place/OOH level insights based on Factori's Mobility & People Graph data -Foot-traffic attribution using combined location attributes -Time-based analysis by day of week and part of day -Home and work location distribution of visitors -Visitor country origin and travel patterns -Visitor demographic breakdowns including age and gender -Device brand, model, and carrier information -Place category and brand affinity metrics -Geo-behavioral interest mapping Perfect for credit scoring applications, retail analytics, market intelligence, and urban planning. Financial services can validate locations for alternative credit scoring, retailers can analyze footfall trends, marketers can study competitive landscapes, and urban planners can build cases for development based on fresh population data. Data is collected dynamically and provided through flexible delivery schedules.
200M
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Factori Web Data contains fresh web browsing data of users across desktop and mobile devices, indicating search intent, purchase intent, and online category interests. This comprehensive dataset tracks user activity across popular websites worldwide, delivered as a daily feed via server-to-server transfer. Key features: -Over 2 billion records of web browsing activity -Daily data collection with daily delivery frequency -Six months of historical data accessible -Anonymous user identification across devices -IP address data for geographic segmentation -Search query capture for intent analysis -Website category classification -Cross-device browsing behavior patterns -Interest and intent indicators from browsing activity Perfect for personalized targeting applications, data enrichment projects, market intelligence analysis, and fraud detection/cybersecurity initiatives. This dataset allows organizations to analyze web behavior patterns and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent. Data is collected dynamically and provided through suitable delivery methods on daily, weekly, or monthly intervals.
2B
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