Description

Factori comprehensive US consumer graph database provides detailed profiles on over 300 million individuals with more than 100 variables covering location, demographics, lifestyle, hobbies, and behaviors. This data enrichment solution helps fill gaps in customer data for deeper consumer understanding. Key features: -Geographic data including city, state, ZIP, county, CBSA, and census tract -Demographic profiles with gender, age group, marital status, and language preferences -Financial attributes including income range, credit rating, and net worth information -Persona classifications with consumer types, communication preferences, and family structure -Interest mapping across content preferences, brand affinities, shopping habits, and lifestyle choices -Household data including family composition and IP addresses -Behavioral insights covering brand affinity, app usage, and web browsing patterns -Firmographic details including industry, company, occupation, and revenue information -Retail purchase history across stores, categories, brands, and SKUs -Automotive ownership data with make, model, type, and year Housing information including home type, value, ownership status, and year built Perfect for creating 360-degree customer views, data enrichment projects, fraud detection applications, and targeted advertising and marketing campaigns. Data is collected dynamically and provided through suitable delivery methods on daily, weekly, or monthly intervals.

Volume

300000000 texts