Description

Factori cross-device data identifies customers across multiple internet-connected devices through encrypted MAIDs and IP addresses. We build comprehensive cross-device data by identifying household users across devices and analyzing their data characteristics to determine intent and interests, enabling advertisers to target viewers on Connected TV platforms effectively. Key features: -3 billion records of cross-device connections -Daily data collection with same-day delivery frequency -One full year of historical data accessible -Household-level device mapping -Anonymous user identification across multiple devices -IP address mapping for household determination -Connected TV viewing patterns and preferences -Cross-platform identity resolution -Comprehensive device usage patterns Wide range of business applications such as consumer analytics applications, cross-device attribution, sales forecasting, and coordinated advertising campaigns. This dataset allows organizations to determine household-level reach, conduct aggregated analysis of household device identities, and ensure consumers don't receive repetitive messaging across platforms. Data is collected dynamically and delivered daily via server-to-server transfer.

Volume

3000000000 texts