Factori people data links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, and key locations. This comprehensive dataset helps companies enrich their existing databases or identify new customer profiles with similar interests to their current customers. Key features: -900 million unique user profiles updated monthly Comprehensive user demographic information -Mobile advertising ID (MAID) linkages -Detailed device ownership information -Location data and movement patterns -Affluence indicators and economic attributes -Interest categorization and behavioral segments -Travel patterns including visited countries Perfect for gaining 360-degree consumer insights, data enrichment projects, sales forecasting, and retail analytics. This dataset enables partner brands to develop a holistic view of consumers based on their personas and instantly gain actionable insights. Data is collected dynamically and provided through suitable delivery methods on daily, weekly, monthly, or quarterly intervals.

Access to over 1.5 billion unique mobile users across APAC, EU, North America, and MENA regions. This dataset combines raw data signals from 900+ global sources, validated, modeled, and segmented into thousands of mobile audience segments. Key features: -Comprehensive audience categorization including interests, demographics, behavioral, and geographic data -Brand Shoppers segments based on real-world visits to brand outlets -Place Category Visitors segments reflecting high-intent location visits -Demographic data including gender, age, marital status, education (US-specific enhanced data) -Geo-Behavioral segments based on frequency of visits to specific locations -Interest and Intent data derived from online browsing and shopping behavior -Event-related audience segments for sports, culture, and gaming -App usage categorization based on installed mobile applications -Specialized US segments including auto ownership, financial behavior, and B2B audiences Perfect for advertising and marketing campaign ideation, personalized messaging, market intelligence, credit scoring, and retail analytics. Data is collected dynamically and provided monthly with options for pre-made audience segments or custom segments tailored to specific requirements.